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If using email list brokers to purchase an e-mail list you could be sending your messages to some users who could be interested but this is basically coincidental and is not very likely to be well received because the message was not solicited.
Folk are very fast to remove anything they think to be spam without even opening or reading the email. In fact some Web service providers include spam filters that might mechanically delete your e-mails if your messages are deemed to be spam. These filters run complicated procedures on the topic heading and content of the message to establish whether it is spam and are quite adept at weeding it out. Therefore you run the chance of having your email marketing effort turn out to be a total waste if lots of recipients never even read or receive the message.
A way better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested possible clients to register with your site to receive extra information and continual updates about your services and goods as well as other info which might be of any use to them. This provides you with a database of email addresses from current consumers as well as potential customers who have got a real interest in your products and services and who are interested in finding out more about these services and goods.
Once you have a listing of interested buyers or future customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a plethora of useful information as well as a soft sell pitch for your services and goods. This information will be valued by the readers and may help to encourage them to try your goods and services.
You might also need to include handy links to either your site as well as other sites that might be interesting to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at a minimum examining a product further.